3 Social Media Statistics that will make your boss a believer.
There is so much media coverage and articles about social media today, it's difficult to know what the facts are. Here are 3 quick social media statistics that really say it all. The question: Which...
View ArticleSocial media strategy for Ford is excellent. Why should you care?
Quite simply Ford is tailoring the communication for each social channel based on how it is used and who uses it. And it doesn't just apply to social media. It applies to all your communication. The...
View ArticleWhere are luxury brands going wrong online?
It's seems like common sense that if anybody had their online brand down to a science, or should I say art, it would be luxury brands. How could they be going wrong online?As you will read in this...
View ArticleSocial Media, How To Measure the ROI?
Basically, there are three kinds of social media.Owned - this is the social media content that you generate.Earned - this is your content that others find compelling enough to re-publish.Paid - well,...
View ArticleMarketing Automation: Moving past a batch-and-blast email strategy
If you are not hearing a lot about marketing automation, you surely will soon. You have experienced it if you have shopped on Amazon. Quite simply, it's the the target marketing method of choice for...
View ArticleFashion & Technology Intersect. Why you should care.
The short article, below, from Susan Reda, editor of Stores Magazine for the National Retail Federation, talks about a San Francisco start up, Stitch Fix, that delivers "a customer-centric,...
View ArticleHow Marketers Botch List Segmentation
Buyer personas, as you probably know, are groups that you define to represent the different buyers you commonly come across in your marketing and sales process. Attributes like industry, company size,...
View ArticleWhy don't more companies use marketing automation to increase leads?
Rhetorical question: Do you want more leads a.k.a do you want more sales?Why do sales people ask this question when selling services that help companies increase their leads? The reality is that we are...
View ArticleHootsuite Social Business Survey 2014
The Hootsuite Social Business Benchmark study released a few weeks ago showed that the majority of organizations surveyed believe social media is critical to staying competitive and engaging audiences,...
View Article4 Ways to Make Your Holiday Content Stand Out
Reprint of article in ROI Report by Tom SatherPoint one reinforces how important it is to segment your lists and tailor your content accordingly.ArticleAs the winter holidays approach, subscribers’...
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